{"title":"For Him","description":"\u003cp\u003eEvery decade had its standard. Wear yours.\u003c\/p\u003e","products":[{"product_id":"1969","title":"1969","description":"\u003cp\u003eApollo 11 landed on the Sea of Tranquillity on July 20th. Buzz Aldrin's Omega Speedmaster became the most famous watch in the universe. Woodstock happened in a field that August. Abbey Road came out in September. The Stonewall riots in June changed the world in a way nobody outside the village understood yet.\u003c\/p\u003e\n\u003cp\u003eThis watch belongs to the year men walked on the moon and women threw chairs at policemen. Bold case, clear dial, the optimism of an era that had every reason to believe the future was already here.\u003c\/p\u003e\n\u003cp\u003eFor the hours that history rounded up.\u003c\/p\u003e","brand":"EPOCH ®️","offers":[{"title":"Default Title","offer_id":61829255561586,"sku":null,"price":72.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0975\/1527\/4610\/files\/1969-cover.jpg?v=1778083889"},{"product_id":"1968","title":"1968","description":"\u003cp\u003eSteve McQueen drove a Mustang fastback through the streets of San Francisco in Bullitt, and for ninety minutes the world wanted nothing more than to be him. Martin Luther King Jr. and Robert Kennedy were assassinated. The Beatles released the White Album. Apollo 8 orbited the moon at Christmas and read from Genesis on live radio.\u003c\/p\u003e\n\u003cp\u003eThis is the watch of that year. Stainless case, classic dial, the proportions of an object that does not need to explain itself. The piece McQueen would have picked up off the dresser without looking.\u003c\/p\u003e\n\u003cp\u003eThe year of the watch, on a wrist that knows why.\u003c\/p\u003e","brand":"EPOCH ®️","offers":[{"title":"Default Title","offer_id":61829266506098,"sku":null,"price":85.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0975\/1527\/4610\/files\/1968-cover.jpg?v=1778083970"},{"product_id":"1936","title":"1936","description":"\u003cp\u003eEdward VIII abdicated for the one he loved. Berlin tried to look respectable for the Olympics. Fred Astaire filmed Swing Time in the sculpted light that defined Hollywood for a generation.\u003c\/p\u003e\n\u003cp\u003eThis is a watch from that drawing room. Rectangular tank with chamfered corners, yellow gold case, champagne sunburst dial with black Roman numerals. A blue steel hand sweeps the small seconds at six. Brown crocodile leather with orange stitching.\u003c\/p\u003e\n\u003cp\u003eOld Hollywood, on a wrist that lives today.\u003c\/p\u003e","brand":"EPOCH ®️","offers":[{"title":"Default Title","offer_id":61829266932082,"sku":null,"price":72.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0975\/1527\/4610\/files\/1996-cover_5e3274b1-8ab5-4dfc-a8b5-e8d56ed3f4a3.jpg?v=1782985467"},{"product_id":"1951","title":"1951","description":"\u003cp\u003eIn 1951, Milan was finding its rhythm again after the long shadow of the war. Across town, Pirelli was building skyscrapers. Across the Atlantic, Lucille Ball walked onto a sound stage in October and changed what television could do. Salinger published The Catcher in the Rye.\u003c\/p\u003e\u003cp\u003eThis is a tank from that quiet space between two decades. Rectangular rose gold case, Roman numerals, a small seconds sub-dial at six — the kind of detail that only reveals itself on the second look.\u003c\/p\u003e","brand":"EPOCH ®️","offers":[{"title":"Gold \u0026 White","offer_id":61833971433842,"sku":null,"price":68.0,"currency_code":"USD","in_stock":true},{"title":"Silver \u0026 Black","offer_id":61981816127858,"sku":null,"price":68.0,"currency_code":"USD","in_stock":true},{"title":"Gold \u0026 Black","offer_id":61981816095090,"sku":null,"price":68.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0975\/1527\/4610\/files\/1951-cover.jpg?v=1778242843"},{"product_id":"1957","title":"1957","description":"\u003cp\u003eSputnik 1 left the atmosphere on October 4th and changed every calendar that followed. Elvis sang Jailhouse Rock. The Treaty of Rome was signed in March and Europe began to imagine itself as one.\u003c\/p\u003e\n\u003cp\u003eThis is a watch from that exact crossing. Cream textured dial, Arabic numerals at twelve, three, six and nine in the way only mid-century pieces wore them. Polished case, leather strap, the honest weight of an instrument made before instruments started to be replaced.\u003c\/p\u003e\n\u003cp\u003eThe most vintage-feeling watch in the catalogue, and the one with the most space in its silence.\u003c\/p\u003e","brand":"EPOCH ®️","offers":[{"title":"Default Title","offer_id":61833971466610,"sku":null,"price":85.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0975\/1527\/4610\/files\/1957-cover.jpg?v=1778243469"},{"product_id":"1961","title":"1961","description":"\u003cp\u003eYuri Gagarin orbited the earth in 108 minutes and came home a Soviet hero. John F. Kennedy was sworn in that January. Audrey Hepburn ate a croissant at dawn outside Tiffany's, and the world decided that was the look it wanted forever.\u003c\/p\u003e\n\u003cp\u003eThis watch belongs to the long, optimistic light of 1961. Clean sunburst dial, baton markers, polished hands, brown leather. A dress watch for a year that thought the moon was a destination.\u003c\/p\u003e\n\u003cp\u003eSimple is the hardest thing to design well.\u003c\/p\u003e","brand":"EPOCH ®️","offers":[{"title":"Default Title","offer_id":61833971499378,"sku":null,"price":85.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0975\/1527\/4610\/files\/1961-cover.jpg?v=1778244151"},{"product_id":"1963","title":"1963","description":"\u003cp\u003eNovember 22nd, Dallas. Three months earlier, Martin Luther King Jr. stood at the Lincoln Memorial and told the world about a dream. Doctor Who first aired on the BBC the day after the assassination. The same year, Heuer launched the Carrera, and the chronograph became the symbol of a man who measured his life in seconds.\u003c\/p\u003e\n\u003cp\u003eThis is a chronograph from exactly that year. Multiple sub-dials, a small globe at twelve, baton markers in rose gold. Designed to be read while glancing down at the wheel.\u003c\/p\u003e\n\u003cp\u003eFor the hours of speed, and the seconds that change everything.\u003c\/p\u003e","brand":"EPOCH ®️","offers":[{"title":"Default Title","offer_id":61833971532146,"sku":null,"price":85.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0975\/1527\/4610\/files\/1963-cover.jpg?v=1778244377"},{"product_id":"1966","title":"1966","description":"\u003cp\u003eEngland won the World Cup at Wembley on a July afternoon, and the country has been talking about it ever since. Star Trek beamed up for the first time in September. Twiggy was named the Face of '66.\u003c\/p\u003e\n\u003cp\u003eThis watch reads like that year. Pared back to the essentials. White dial, no numerals, slim markers, the kind of restraint that takes confidence to design.\u003c\/p\u003e\n\u003cp\u003eLess, when it is the right less, is more.\u003c\/p\u003e","brand":"EPOCH ®️","offers":[{"title":"Default Title","offer_id":61833971564914,"sku":null,"price":85.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0975\/1527\/4610\/files\/1966-cover.jpg?v=1778244612"},{"product_id":"1971","title":"1971","description":"\u003cp\u003eApollo 14 reached the moon in February, and Alan Shepard hit a golf ball on its surface for the cameras. David Bowie released Hunky Dory in December. Disney World opened in Florida. Steve McQueen filmed Le Mans, twenty-four hours of cinema with almost no dialogue.\u003c\/p\u003e\n\u003cp\u003eThis is a dress chronograph from that year. Rose gold case, multi-complication dial, fine sub-counters and the moonphase complication that the year called for.\u003c\/p\u003e\n\u003cp\u003eMade for a year that thought time was something to be measured to the hundredth.\u003c\/p\u003e","brand":"EPOCH ®️","offers":[{"title":"Default Title","offer_id":61833971597682,"sku":null,"price":85.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0975\/1527\/4610\/files\/1971-cover.jpg?v=1778245709"},{"product_id":"1989","title":"1989","description":"\u003cp\u003eThe Berlin Wall fell on November 9th, and the longest stand-off of the twentieth century ended on live television in one afternoon. Tim Berners-Lee proposed something called the World Wide Web in March. Madonna released Like a Prayer. Tiananmen Square was in June.\u003c\/p\u003e\n\u003cp\u003eThis watch belongs to that hinge year. Dual-time face, exposed gears, the early industrial design language the 1990s would build into a movement. A piece you wore when the world stopped being divided in two.\u003c\/p\u003e\n\u003cp\u003eThe last great wristwatch of the twentieth century.\u003c\/p\u003e","brand":"EPOCH ®️","offers":[{"title":"Default Title","offer_id":61833971630450,"sku":null,"price":72.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0975\/1527\/4610\/files\/1989-cover.jpg?v=1778244809"},{"product_id":"1975","title":"1975","description":"\u003cp\u003eMicrosoft was founded in April. Saigon fell in April. Bruce Springsteen released Born to Run in August. Apollo and Soyuz docked in space in July, and for a few hours the Cold War paused to shake hands.\u003c\/p\u003e\n\u003cp\u003eThis is a chronograph from a year that lived several lives in twelve months. Rose gold case, grey dial with sub-counters and a small world map at twelve, stone-grey leather strap. A piece that wants to be looked at, but never asked.\u003c\/p\u003e\n\u003cp\u003eThe first decade where time was something a man wore, not something he was running.\u003c\/p\u003e","brand":"EPOCH ®️","offers":[{"title":"Default Title","offer_id":61833971663218,"sku":null,"price":85.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0975\/1527\/4610\/files\/1975-cover.jpg?v=1778245032"}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0975\/1527\/4610\/collections\/01.jpg?v=1779835534","url":"https:\/\/byepoch.com\/collections\/for-him.oembed","provider":"EPOCH ®️","version":"1.0","type":"link"}