{"title":"Spring Sale","description":null,"products":[{"product_id":"1974","title":"1974","description":"\u003cp\u003eMuhammad Ali fought George Foreman in Kinshasa in October and called it the Rumble in the Jungle. The Godfather Part II premiered in December. ABBA won Eurovision with a song about Waterloo. Richard Nixon resigned in August.\u003c\/p\u003e\n\u003cp\u003eThis watch belongs to the second half of the decade, the part where the 1970s started to know what they were going to be. Bold case, confident dial, a piece you wore to a discotheque and to the office the same week.\u003c\/p\u003e\n\u003cp\u003eSome watches are built for the era they were made in. This is one of them.\u003c\/p\u003e","brand":"EPOCH ®️","offers":[{"title":"Default Title","offer_id":61829237113202,"sku":null,"price":72.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0975\/1527\/4610\/files\/1974-cover.jpg?v=1778083724"},{"product_id":"1978","title":"1978","description":"\u003cp\u003eJohn Travolta wore a white suit and pointed at the ceiling in Saturday Night Fever, and a song by the Bee Gees became the soundtrack of a planet. Pope John Paul II was elected in October, the first non-Italian Pope in four hundred years. The Sex Pistols broke up in San Francisco.\u003c\/p\u003e\n\u003cp\u003eThis watch belongs to the end of that decade, the part the 1980s would later try to forget and then quietly emulate. Bold case, statement dial, no apologies.\u003c\/p\u003e\n\u003cp\u003eThe final year a watch was loud on purpose.\u003c\/p\u003e","brand":"EPOCH ®️","offers":[{"title":"Default Title","offer_id":61829250089330,"sku":null,"price":68.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0975\/1527\/4610\/files\/1978-cover.jpg?v=1778083787"},{"product_id":"1969","title":"1969","description":"\u003cp\u003eApollo 11 landed on the Sea of Tranquillity on July 20th. Buzz Aldrin's Omega Speedmaster became the most famous watch in the universe. Woodstock happened in a field that August. Abbey Road came out in September. The Stonewall riots in June changed the world in a way nobody outside the village understood yet.\u003c\/p\u003e\n\u003cp\u003eThis watch belongs to the year men walked on the moon and women threw chairs at policemen. Bold case, clear dial, the optimism of an era that had every reason to believe the future was already here.\u003c\/p\u003e\n\u003cp\u003eFor the hours that history rounded up.\u003c\/p\u003e","brand":"EPOCH ®️","offers":[{"title":"Default Title","offer_id":61829255561586,"sku":null,"price":72.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0975\/1527\/4610\/files\/1969-cover.jpg?v=1778083889"},{"product_id":"1956","title":"1956","description":"\u003cp\u003eGrace Kelly married a prince in April and stepped off the screen forever. Elvis released Heartbreak Hotel that January, and the world found out what teenagers were going to be. Marilyn Monroe married Arthur Miller.\u003c\/p\u003e\n\u003cp\u003eThis watch sits where all of that culture sat: at the wrist of a moment when the old century was still in charge, and the new one was already on the radio.\u003c\/p\u003e\n\u003cp\u003eFor the hour between dinner and the rest of the night.\u003c\/p\u003e","brand":"EPOCH ®️","offers":[{"title":"Default Title","offer_id":61829255954802,"sku":null,"price":85.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0975\/1527\/4610\/files\/1956-cover.jpg?v=1778083921"},{"product_id":"1947","title":"1947","description":"\u003cp\u003eChristian Dior unveiled the New Look in February, and after six years of rationing, women wore full skirts again. Chuck Yeager broke the sound barrier in October. India became a republic. Anne Frank's diary was published in Dutch that summer.\u003c\/p\u003e\n\u003cp\u003eThis watch belongs to the years that followed the war. Refined case, clean dial, the optimism of a decade that had every reason not to feel optimistic.\u003c\/p\u003e\n\u003cp\u003eA reminder that the most stylish era of the twentieth century was also its hardest earned.\u003c\/p\u003e","brand":"EPOCH ®️","offers":[{"title":"Default Title","offer_id":61829256511858,"sku":null,"price":85.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0975\/1527\/4610\/files\/1947-cover.jpg?v=1778083945"},{"product_id":"1968","title":"1968","description":"\u003cp\u003eSteve McQueen drove a Mustang fastback through the streets of San Francisco in Bullitt, and for ninety minutes the world wanted nothing more than to be him. Martin Luther King Jr. and Robert Kennedy were assassinated. The Beatles released the White Album. Apollo 8 orbited the moon at Christmas and read from Genesis on live radio.\u003c\/p\u003e\n\u003cp\u003eThis is the watch of that year. Stainless case, classic dial, the proportions of an object that does not need to explain itself. The piece McQueen would have picked up off the dresser without looking.\u003c\/p\u003e\n\u003cp\u003eThe year of the watch, on a wrist that knows why.\u003c\/p\u003e","brand":"EPOCH ®️","offers":[{"title":"Default Title","offer_id":61829266506098,"sku":null,"price":85.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0975\/1527\/4610\/files\/1968-cover.jpg?v=1778083970"},{"product_id":"1936","title":"1936","description":"\u003cp\u003eEdward VIII abdicated for the one he loved. Berlin tried to look respectable for the Olympics. Fred Astaire filmed Swing Time in the sculpted light that defined Hollywood for a generation.\u003c\/p\u003e\n\u003cp\u003eThis is a watch from that drawing room. Rectangular tank with chamfered corners, yellow gold case, champagne sunburst dial with black Roman numerals. A blue steel hand sweeps the small seconds at six. Brown crocodile leather with orange stitching.\u003c\/p\u003e\n\u003cp\u003eOld Hollywood, on a wrist that lives today.\u003c\/p\u003e","brand":"EPOCH ®️","offers":[{"title":"Default Title","offer_id":61829266932082,"sku":null,"price":72.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0975\/1527\/4610\/files\/1996-cover.jpg?v=1778083994"},{"product_id":"1925","title":"1925","description":"\u003cp\u003eF. Scott Fitzgerald published The Great Gatsby in April. Paris hosted the Exposition Internationale des Arts Décoratifs that summer and gave the world the name Art Deco. Coco Chanel was rewriting what a woman wore, and the Charleston was the only dance worth dancing.\u003c\/p\u003e\n\u003cp\u003eThis watch lives in that drawing room. Tonneau case, gold filigree bezel, champagne dial with central engraving that catches candlelight from across a table. Black Arabic numerals, slim leather strap.\u003c\/p\u003e\n\u003cp\u003eMade for the moment before the band starts, and every moment after.\u003c\/p\u003e","brand":"EPOCH ®️","offers":[{"title":"Default Title","offer_id":61829267751282,"sku":null,"price":68.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0975\/1527\/4610\/files\/1925-cover.jpg?v=1778076452"},{"product_id":"1951","title":"1951","description":"\u003cp\u003eOn May 11, 1951, La Scala reopened its season after the long shadow of the war. Across town, Pirelli was building skyscrapers. Across the Atlantic, Lucille Ball walked onto a sound stage in October and changed what television could do. Salinger published The Catcher in the Rye.\u003c\/p\u003e\u003cp\u003eThis is a tank from that quiet space between two decades. Rectangular rose gold case, Roman numerals, a small seconds sub-dial at six — the kind of detail that only reveals itself on the second look.\u003c\/p\u003e","brand":"EPOCH ®️","offers":[{"title":"Default Title","offer_id":61833971433842,"sku":null,"price":68.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0975\/1527\/4610\/files\/1951-cover.jpg?v=1778242843"},{"product_id":"1971","title":"1971","description":"\u003cp\u003eApollo 14 reached the moon in February, and Alan Shepard hit a golf ball on its surface for the cameras. David Bowie released Hunky Dory in December. Disney World opened in Florida. Steve McQueen filmed Le Mans, twenty-four hours of cinema with almost no dialogue.\u003c\/p\u003e\n\u003cp\u003eThis is a dress chronograph from that year. Rose gold case, multi-complication dial, fine sub-counters and the moonphase complication that the year called for.\u003c\/p\u003e\n\u003cp\u003eMade for a year that thought time was something to be measured to the hundredth.\u003c\/p\u003e","brand":"EPOCH ®️","offers":[{"title":"Default Title","offer_id":61833971597682,"sku":null,"price":85.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0975\/1527\/4610\/files\/1971-cover.jpg?v=1778245709"},{"product_id":"1989","title":"1989","description":"\u003cp\u003eThe Berlin Wall fell on November 9th, and the longest stand-off of the twentieth century ended on live television in one afternoon. Tim Berners-Lee proposed something called the World Wide Web in March. Madonna released Like a Prayer. Tiananmen Square was in June.\u003c\/p\u003e\n\u003cp\u003eThis watch belongs to that hinge year. Dual-time face, exposed gears, the early industrial design language the 1990s would build into a movement. A piece you wore when the world stopped being divided in two.\u003c\/p\u003e\n\u003cp\u003eThe last great wristwatch of the twentieth century.\u003c\/p\u003e","brand":"EPOCH ®️","offers":[{"title":"Default Title","offer_id":61833971630450,"sku":null,"price":72.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0975\/1527\/4610\/files\/1989-cover.jpg?v=1778244809"}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0975\/1527\/4610\/collections\/1925-cover_8c4bebfa-a3d6-49d2-8f8b-5c3734a3a253.jpg?v=1779896643","url":"https:\/\/byepoch.com\/collections\/spring-sale.oembed","provider":"EPOCH ®️","version":"1.0","type":"link"}