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1961

1961

New York · USA

"From the room where the campaigns happened."

As seen in

Forbes
Vanity Fair
Vogue
The Wall Street Journal
Men's Health
Forbes
Vanity Fair
Vogue
The Wall Street Journal
Men's Health
  • Sunburst dial that catches light
  • Years on a single quartz cell
  • Brown leather that ages with you
  • Shrugs off splashes and rain
Regular price $85.00
Regular price $142.00 Sale price $85.00
- 40% Sold out
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★★★★★ + 215 Reviews

+750 HAPPY CUSTOMERS

1961 Mad Men watch from New York, USA — EPOCH (side profile)
On the Lapel

Made for the planner who outlasts the trend.

The 1961 picks a tie by feel and a watch the same way: clean, certain, done in a glance. The kind of restraint a room reads as confidence before you say a word.

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1961 Mad Men watch from New York, USA — EPOCH (case detail)
The Detail

The details a strategist studies.

The sunburst catches the light across a room, and the blue hands give it away the moment someone leans in. The watch they ask about before they ask about you. Brown leather warms with wear. No date, no clutter.

Owner Stories

Why they chose EPOCH

★★★★★

Like wearing a year

“It feels like wearing a piece of the year it's named after. The era settles into the wrist, and that's what stays with you.”

Lucas F.
Lucas F. Verified
★★★★★

The detail is the point

“I bought it for the build. The detail is what stays. The dial, the case, the small things you only catch the second time you look.”

Daniel R.
Daniel R. Verified
★★★★★

A collection, not a watch

“I bought one. A month later I wanted another decade. They turned what was a single purchase into a collection. I wasn't planning to start one.”

Marcus A.
Marcus A. Verified

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New York, 1961

The year the moon became a destination.

Yuri Gagarin orbited the Earth in 108 minutes on April 12th, 1961, and came home a Soviet hero. John F. Kennedy was sworn in that January and promised the moon by the end of the decade. Audrey Hepburn ate a croissant at dawn outside Tiffany's on Fifth Avenue, and the world decided that was the look it wanted forever.

This watch belongs to the long, optimistic light of 1961.

Why EPOCH

Timeless in every detail

Reliable Movement

Japanese quartz, accurate to 15 sec/month. 3-year battery included.

Heritage Design

Every curve studied from the year it carries.

Genuine Leather

Full-grain Italian leather, hand-stitched for all-day comfort.

Inspected and Packed

Each piece carefully inspected and packaged before it ships.

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1961 Mad Men watch from New York, USA — EPOCH (case detail) — architectural view
SPECIFICATIONS

The Anatomy

Case Size
38mm round
Case Material
Polished stainless steel
Dial
White with baton markers
Movement
Quartz·Button cell battery
Crystal
Mineral, anti-glare
Strap
Brown leather
Water Resistance
Splash and rain resistant
Weight
50g (case + strap)

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