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1968

1968

San Francisco · USA

"The watch from the chase scene."

As seen in

Forbes
Vanity Fair
Vogue
The Wall Street Journal
Men's Health
Forbes
Vanity Fair
Vogue
The Wall Street Journal
Men's Health
  • Black leather, soft on the wrist
  • Quartz: set it and forget it
  • Splash and rain shrug right off
  • Anti-glare dial, clear in sun
Regular price $85.00
Regular price $142.00 Sale price $85.00
- 40% Sold out
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★★★★★ + 215 Reviews

+750 HAPPY CUSTOMERS

Made for someone who learned cool from the movies.
On the Run

Made for someone who learned cool from the movies.

The 1968 is the watch you grab without thinking and end up wearing all day. The walk to coffee, the call you take on the way to the car, the night that runs longer than it was meant to. Built to be lived in, not noticed.

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1968 Cool Era watch from San Francisco, USA — EPOCH (side profile)
The Detail

The details a chase scene framed.

The cream dial reads clean at a glance, and the steel case sits close enough to feel like part of you, not strapped on. The dark leather goes soft the way good leather does, looking better the more days it sees.

Owner Stories

Why they chose EPOCH

★★★★★

Like wearing a year

“It feels like wearing a piece of the year it's named after. The era settles into the wrist, and that's what stays with you.”

Lucas F.
Lucas F. Verified
★★★★★

The detail is the point

“I bought it for the build. The detail is what stays. The dial, the case, the small things you only catch the second time you look.”

Daniel R.
Daniel R. Verified
★★★★★

A collection, not a watch

“I bought one. A month later I wanted another decade. They turned what was a single purchase into a collection. I wasn't planning to start one.”

Marcus A.
Marcus A. Verified

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San Francisco, 1968

The year a Mustang chased its way into cinema.

Steve McQueen drove a Mustang fastback through the streets of San Francisco in Bullitt, and for ninety minutes the world wanted nothing more than to be him. Martin Luther King Jr. and Robert Kennedy were assassinated. The Beatles released the White Album. Apollo 8 orbited the moon at Christmas and read from Genesis on live radio.

This is the watch of that year. Stainless case, classic dial, the proportions of an object that does not need to explain itself.

Why EPOCH

Timeless in every detail

Reliable Movement

Japanese quartz, accurate to 15 sec/month. 3-year battery included.

Heritage Design

Every curve studied from the year it carries.

Genuine Leather

Full-grain Italian leather, hand-stitched for all-day comfort.

Inspected and Packed

Each piece carefully inspected and packaged before it ships.

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1968 — architectural view
SPECIFICATIONS

The Anatomy

Case Size
40 × 44mm round · 9mm thick
Case Material
Polished stainless steel
Dial
White with slim leaf hands
Movement
Quartz movement · Battery incl.
Crystal
Mineral, anti-glare
Strap
Black leather · 230mm × 20mm
Water Resistance
3ATM/30m · Splash+rain resist
Weight
54g (case + strap)

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